Avid & AWS on Show

At NAB Show 2026, Avid is demonstrating how its media production solutions running on Amazon Web Services (AWS) are accelerating the industry’s transition toward intelligent, cloud native production through its purpose-built solutions – powering the performance, collaboration and creative control demanded by the world’s leading media and entertainment organizations.

Visitors will see the NAB Show debut of Avid Content Core, a cloud native foundation for connected media workflows built on AWS and designed to help news organizations, broadcasters, studios, and streaming services thrive in a rapidly changing media economy, accelerating the shift toward data driven creation and collaboration. At the same time, Avid is renewing its focus on Avid NEXIS and Avid Media Composer on AWS, which are already supporting large‑scale international productions, including working with Amazon MGM Studios to enable cloud-based Avid workflows on the global cloud platform.

Showcasing the future of media production

Avid will present the next generation of media production at NAB Show, built on AWS, showcasing bold advances in cloud-powered workflows and intelligent collaboration.

Cloud and hybrid production at scale – enabling teams to collaborate globally without compromising performance, location or security, powered by Avid NEXIS and Avid Content Core.

Modern newsroom and post‑production workflows – delivering speed, flexibility, and resilience through Avid Content Core.

A unified foundation for AI and automation – helping organizations extract greater value from their content via Avid Content Core.

This strategic collaboration reflects the MovieLabs 2030 Vision, where cloud, automation, security, and data form the backbone of modern storytelling.

“Avid is the intelligence layer for professional media, combining proven workflow expertise with AI-powered automation and agentic capabilities,” said Wellford Dillard, Chief Executive Officer of Avid. “Through deep collaboration with AWS, we’re enabling organizations to connect their content, teams and workflows as one – driving faster production, greater creative flexibility, and more informed decision-making.”

Shaping what comes next

Avid is advancing a more open, intelligent approach to media production – one that combines the reliability of industry-leading production tools with the scalability of the cloud and the growing role of AI in shaping how content is created, managed, and monetized.

This unified platform is designed to help organizations adapt and succeed in the new media economy delivering continuous innovation, global reach, and the flexibility to meet tomorrow’s challenges.

Since its introduction, Avid has been working closely with customers and partners to bring Avid Content Core into real-world production environments, with AWS as a key foundation for scale, performance, and global reach.