New Local James Tyler Distro

Amber Technology appointed exclusive distributor in Australia & New Zealand.


20 October 2022

Renowned electric guitar brand James Tyler Guitars have appointed Amber Technology to distribute their range in Australia and New Zealand through Amber’s musical instrument (MI) dealer network. 

Established in the early 1970s, James Tyler formed his reputation in the 80s and 90s amongst Los Angeles’ session players and artists as the go-to custom guitar builder. Today expert luthiers, together with state-of-the-art technology, create hand-crafted instruments that deliver superior sound and playability.

Based in San Fernando, California, James Tyler Guitars are manufactured by a small, dedicated team of talented craftsmen who build each guitar with exceptional handwork and attention to detail making a guitar feel comfortable and familiar. Using technology carefully chosen to enhance the production process, James Tyler believes it takes a determined balance of modern technology and old school tradition to give you a guitar that feels like an old friend when you play it for the first time. 

Rich Renken, General Manager of James Tyler Guitars said about the partnership “We are delighted to appoint Amber Technology to distribute our brand in Australia and New Zealand. Amber’s reputation as a distributor of choice in the MI market is excellent and we are looking forward to working with their experienced team.”

Peter Amos, Managing Director of Amber Technology comments “As we continue to build our MI portfolio, James Tyler joins an elite group of brands that we represent as best in class for their category. We are delighted to be representing James Tyler Guitars in Australia and New Zealand and look forward to introducing the James Tyler brand to electric guitar aficionados in both countries.”

Discerning guitar players will enjoy the carefully chosen range of elite guitars, from the US and Japan, that are immediately available through Amber Technology’s dealer network, with custom-build options available for order.


James Tyler Guitars: tylerguitars.com
Amber Technology: ambertech.com.au

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