LANDR & NI TEAM UP - AudioTechnology
LANDR and Native Instruments? This is one of those partnerships that makes you go “huh?”, then “ohhh.”
The premise of the two companies’ partnership is to offer mastering for the Stems format. Stems mastering is now available directly on LANDR’s website, where files created in Native Instruments’ free Stem Creator application can be dragged and dropped straight onto landr.com for instant, algorithmic polishing. Introductory price is US$9.99 per master. It makes sense. Unless you’re super pedantic about your stems, you usually wouldn’t send it off to a deluxe mastering house for final touches. Perhaps this is a glimpse into how algorithmic mastering will come into its own (for the skeptics of non-human processing).
Stems allows DJs and producers to create spontaneous edits, remixes, and more, by making the elements of a track available independently. A Stems file contains a track split into four musical elements: a drums stem, a bassline stem, a melody stem, and a vocal stem, for example.
“As an open multi-track audio format, Stems enhances creative possibilities for DJs, producers, and live performers, and our ambition has always been to make the features available to anyone. LANDR compatibility with Stems is the next step on this journey, offering producers a convenient, affordable solution for mastering with convincing sonic results,” says Mate Galic, President and CTO of Native Instruments.