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Top 5 Live: 10cc
AT sits down with members of 10cc to hear what makes their live sound tick.
By Joe Matera
13 August 2025
10cc is one of the most inventive and influential bands in popular music history. During the 1970s, the group scored numerous hits with timeless tunes such as I’m Not In Love, The Things We Do For Love, Art For Art’s Sake, and Dreadlock Holiday. Over the course of their career, 10cc has sold more than 30 million albums worldwide.
The group remains a regular visitor to Australian shores. Most recently, 10cc returned for another run of shows in July and August, performing to packed houses across the country. While technology plays an integral role in many modern live shows, 10cc maintains a strong focus on the core creative fundamentals.
AudioTechnology spoke to bassist/co-vocalist Graham Gouldman, guitarist Rick Fenn, and drummer Paul Burgess to uncover the top five elements that drive a 10cc live performance.
BASS GUITARS: RICKENBACKER & FENDER JAZZ BASS
Graham Gouldman: “The two basses I use live are the same ones I used on all the 10cc records—a Rickenbacker 4001 and a Fender Jazz Bass. The guitars I take on the road are replicas of my original 1975 Rickenbacker and 1962 Jazz Bass, which are too valuable to tour with. Fender’s Custom Shop built me a replica of the Jazz Bass using genuine components – I even sent them internal photos so they could replicate it exactly. These two instruments are absolutely central to the live show.”



AMPEG DI SCRAMBLER
Graham Gouldman: “I don’t use any pedals live—just an Ampeg DI Scrambler. I don’t use any of its built-in effects, I simply plug into it and the output gives me a tone I like. I also use a splitter to switch between the two basses.”
TC NOVA SYSTEM
Rick Fenn: “The TC Nova System is essential to my setup. It handles all my effects – echo, reverb, and chorus – depending on the song. All of my tone shaping is done using the guitar’s pickups.


CUSTOM FENDER STRAT
Rick Fenn: “I mainly use one guitar: a sunburst custom Stratocaster built for me in 1978 by Roger Giffin. It’s fitted with original Velvet Hammer pickups, which were discontinued over 40 years ago. They’re amazing, and I use all of them.
“I also bring a second guitar – a white Stratocaster, hired for the tour – as a backup in case I break a string. If I snap one on the main guitar, the tuning goes completely out because of the whammy bar, so I need a spare. Though that’s rare – I’ve played that guitar for 48 years, all the way back to Dreadlock Holiday. I use an A/B switch on the floor to toggle between the two guitars. Both are plugged into a pair of Fender Hot Rod amps set completely clean – the TC Nova provides all the tonal character.”
YAMAHA DRUM KIT
Paul Burgess: “The drums are the foundation of the songs and essential to our live sound. My setup has evolved over time, just like the show’s sound. As technology improved, so did the drum kits I use. The Yamaha kit I’m using now is an industry standard.
“I leave the mikng up to the sound guys, I just hit the damn things! Like guitars, every drum kit feels different. I’ve got loads of them, all with their own character. For this Australian tour, I’m using a rental kit I’ve had since our first show in Brisbane. We’ll use it right through to Adelaide, but after that, we’ll get a new kit for the Perth show because it won’t arrive in time. That’ll make for a longer sound check.”


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