WAVES IMMERSES IN 3D AUDIO
Waves CEO Gilad Keren recently sent a visionary email to subscribers outlining the company’s intentions to ‘start an audio revolution that will allow anyone to experience immersive 3D audio.’ Waves’ VR epiphany has occurred in precision timing alongside Two Big Ears’ collaboration with Facebook, and Sennheiser’s launch of its 3D audio platform Ambeo.
Since launching the well-received $99 Nx plug-in (see AT’s review here), Waves has invested heavily in the 3D audio concept as shown by the release of Head Tracker.
Part of Keren’s email heralded the launch of a Kickstarter campaign to upscale by offering Nx in application form. Basically, it’s an expansion of market. When released, the Nx plug-in was pitched primarily to audio engineers as a substitute for monitoring with speakers. Now, with the Nx application and Head Tracker, the company is setting its sights on any potential consumer of 3D audio, whether it be on PC, mobile, or tablet. The Kickstarter page gives you some scenarios — turn your small-screen movie viewing into a home theatre experience, watch TV sports events with ‘in-the-bleachers’ audio, enhance your gaming environment with better sound localisation and immersive soundscapes, and of course, hear your music as if it’s being played through real speakers.