Iconic Ampeg Brand Changes Hands


16 May 2018

Loud Audio (of Transom Capital Group) has sold the Ampeg brand to Yamaha, saying the company is narrowing its focus and returning to its pro audio roots.

“While saying goodbye to the Ampeg brand is like saying goodbye to an old friend, we are really excited by the prospect of returning to our audio roots and feel proud to have been able to contribute to this amazing brand’s market strength and legacy over the past several years,” stated Alex Nelson, President and Managing Director of Loud’s Retail Brands.

“We couldn’t be more excited,” said Marcus Ryle, Co-President of Yamaha Guitar Group. “Ampeg is arguably the most recognised bass amp brand in the world. They can even be credited with having invented the first bass amp. We are honoured to take the baton in continuance of that legacy.”

“Simplifying the Loud business so that the Mackie brand, in particular, could be free from the constraints of a complex organisation was always a cornerstone of our thesis for the Loud acquisition,” added Ty Schultz, Managing Partner at Transom Capital Group.

Yamaha and Loud will be working together over the next several months to ensure a smooth transition for all customers, dealers, and distributors, after which Ampeg operations will be headquartered in Calabasas, CA at the Yamaha Guitar Group, Inc. offices.



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