Issue 91

Shure Announces Upgrades To Entire Se Earphone Line

Commuting, traveling, and workouts just got better with new premium earphone features - high-resolution Bluetooth 5 capabilities for improved audio quality and longer wireless battery life.


24 September 2019

Flexibility, improved audio quality, and longer wireless battery life are some of the most important features for earphone consumers. Shure’s innovative line of detachable SE Sound Isolating Earphones are now available with enhanced features that improve audio quality, wireless battery life, and provide convenient options to switch between wireless or wired listening.

The Company’s established line of SE earphones now includes Shure’s High-Resolution Bluetooth 5 Earphone Communication Cable (RMCE-BT2), offering music lovers and mobile listeners the best wireless audio experience to date.

Engineered with the same precision components used by professional musicians, the upgraded and expanded configurations deliver detailed sound and durability. With new BT2 integration, listeners can easily transform from wired to wireless via the SE earphone solution of their choice—regardless of price or model.

High-Performance Audio

The dedicated, high-performance headphone amplifier provides lower noise and distortion while accurately maintaining frequency response, supporting popular audio codecs, including Qualcomm aptX audio, aptX HD, aptX Low Latency, AAC, and SBC. Retaining a wireless range of up to 30 feet, the SE line maintains quality even from a distance.

“Not only do professional musicians use Shure earphones, they trust Shure microphones and other Shure audio equipment to record and perform live,” said Sean Sullivan, Associate Director of Global Product Management at Shure. “From the performer’s voice and the instrument’s sound to the listener’s ears, the complete end-to-end audio experience starts and ends with Shure.”

25 Percent Better Battery Life and Fast Charging

The wireless option has been upgraded, offering up to ten hours of continuous quality sound when paired with any Bluetooth-enabled device – a 25 percent improvement over the previous version. And now, a quick 15-minute recharge can provide up to two hours of wireless enjoyment.

From Wireless to Wired in a Snap

If the wireless charge runs out, the SE earphones quickly and conveniently switch to a wired connection to an Apple or Android device through the innovative detachable cable system.

“Our SE earphones have long been a staple for artists, musicians, and music lovers all over the world. In recent years, we’ve worked to elevate this product line even further, prioritising wireless connectivity and features that mobile listeners want,” added Sullivan. “We understand modern-day situations like lengthy flights and commutes can interfere with long-lasting wireless listening, which is why we offer a solution to go from wireless to wired. With a quick twist of the earphones, listeners have multiple options that help them stay connected no matter the device or situation.”

Fit and Function

Secure, over-the-ear design ensure the earphones stay in place for unmatched, long- wearing comfort. The Sound Isolating design features a fit kit with a variety of sleeves for a custom fit that can block up to 37 dB of outside noise for immersive listening no matter the location – airplane, school, bus, the gym, or home.

Calling It In

The flexibility of the SE line of earphones extends into calling features, where the audio continues to shine. The inline microphone and three-button remote ensures clarity for calls and voice prompts and provides volume and playback control with ease, so key details won’t be missed like who joined the conference call late or the big news from mom about holiday plans.


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