Fender Beginner’s Hub
Eliminate the guesswork in starting guitar; Fender’s developed robust tools to keep players practicing and developing a lifelong skill
Fender aims to eliminate the guesswork that can come from starting guitar and demystifying what can be an intimidating new hobby. This release has deeper commitment to players than simply selling them the right guitar; it has also developed robust tools to keep players committed to practicing and developing a lifelong skill.
With this goal in mind, the Beginner’s Hub will provide users with access to Fender Play, Fender’s complete online learning app for guitar, bass and ukulele. With song tabs, bite-sized lessons, trackable progress, and a song-based curriculum with video lessons straight from the songwriters themselves, Fender Play is designed to help players overcome difficulties and experience the joy that comes from mastering guitar.
To inspire further dedication, Fender will tap first person insight from top artists like Brother’s Osborn, Brad Paisley, Larkin Poe and Jim Root. The legendary guitarists will walk new players through their unique “My First Fender” experiences via video, providing a fan-to-artist connection that demystifies the beginner to the recording star pipeline.
Additionally, the Hub will take the guesswork out of starting by including the Find Your Fender quiz — which after a series of questions matches each user’s musical taste, aesthetic preferences and price range with the perfect guitar, or bass or ukulele for them. Find Your Fender also recommends the ideal amplifier to accompany an instrument, helping players have everything they need from the outset.
Whether a new player is looking to learn guitar as a tool for self-improvement or for creative expression, Find Your Fender can determine exactly the setup needed to fulfill the goal. Find Your Fender will make the gear selection process with a quiz and consequent personalized guitar, bass and ukulele recommendations.
Also included in the Beginner’s Hub is Fender Tune, a free tuning app featuring a graphical, per-string interface and alternative tunings for guitar, bass and ukulele.